Walmart partners with Break the Love to offer Pickleball-focused products, services and content

Walmart has partnered with Break the Love, a racquet sports booking platform, to offer products, services and content focused on pickleball. The retail giant's bundle program, which caters to "the everyday athlete", includes pickleball merchandise, short-form video content and 25 community events across the US featuring programming and giveaways. It will also offer 125,000 comped reservations at pickleball venues to Walmart customers and associates. Members of Walmart's paid subscription service, Walmart+, will get first access for peak reservation times at pickleball venues, co-branded swag, meet and greets with pro players, and other exclusive offerings.

"We are always looking for ways to create meaningful experiences that encourage our customers to interact with Walmart in new ways," said Casey Schlaybaugh, Walmart U.S. Vice President of Brand Marketing and Strategy. Pickleball caters to all skill levels and communities, said Break the Love founder and CEO Trisha Goyal. "We’re so proud to have built a footprint large enough to be able to partner with a brand as prolific and iconic as Walmart,” she said.

Walmart and Amazon are both exploring new ways to connect with customers, such as boosting sports programming, merchandise and content to complement it. Athletic footwear company Skechers launched a footwear line called Viper Court that is designed specifically for those who play pickleball in July.

https://www.pymnts.com/walmart/2023/walmart-launches-products-services-content-focused-pickleball/